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Transformation Without Traction: Why Enterprise Digital Initiatives Stall—and What Real Success Looks Like

Transformation Without Traction: Why Enterprise Digital Initiatives Stall—and What Real Success Looks Like

Billions of dollars flow into enterprise digital transformation every year, yet the majority of initiatives fail to deliver on their original promises. The gap between ambition and outcome is rarely a technology problem—it is a measurement problem. This article examines the structural failures that derail transformation programs and offers a diagnostic framework for organizations ready to pursue results that actually move the needle.